Terraphase

An independed branding study. I devised a conceptual fashion retailer developed based on the avant apocolypse trend. After coining the moniker of ‘aberrant couture,’ I researched brands that fit within the vision for Terraphase Retail - which included Heyun Pan, Dion Lee, Ottolinger, and Maison Margiela. I designed the logo to be a snake to symbolize the layering and deconstruction aspects integral to the fashion trend.

I also proposed the retailer expanding to products such as skincare, homegoods, and perfume and included my designs for what that would look like. 

Year: 2023

Images sourced from Adobe Stock and Pexels.